How click-to-call works
- A visitor clicks Call me on your website or app.
- They enter their phone number (or the app already knows it).
- The system calls your available agent and the visitor and connects them.
- The call is tracked — page, campaign, duration and outcome.
Where to use it
- Website – a call button on product, pricing and contact pages.
- Mobile app – an in-app call button.
- Agent screens – dial customers from the CRM or dialer with one click.
Benefits
- More conversations from the same traffic – visitors talk to you while they are interested.
- Automatic call tracking – know which pages and campaigns create calls.
- Detailed reports for every call.
- Lead identification and customer segmentation using call data.
- Easy international calls for overseas visitors.
- Saves time and money compared with manual callbacks.
Related
Call center dialer · CRM · IVR System
Frequently asked questions
What is click-to-call?
Click-to-call is a technology that starts a phone call when someone clicks a button or link — on a website, in an app, in an email or inside a CRM — instead of dialing the number by hand.
How does click-to-call work?
The visitor clicks the button and enters their number (or is already identified). The system calls your agent and the customer and connects the two, so both sides simply answer their phones.
Where can click-to-call be used?
On websites, in mobile apps, in CRM and dialer screens for agents, and in marketing emails or landing pages.
What are the benefits for a business?
Faster response to enquiries, higher conversion of web visitors into conversations, automatic call tracking by page or campaign, and detailed call reports.
Last updated: 4 November 2026